What do you do when your entire marketing strategy, built entirely around hype, is 4 years deep in a ever increasingly tight mobile device war? When your product upgrades are annually predictable? When entire market shares hinge on the developments of your company and its device?
If you guessed stage an accidental unreleased product loss at a local bar by an underpaid junior product assistant, you won’t get the job as Apples next chief marketing strategist. Your behind in the game.
