Taking risk by choosing the unknown is most often the more difficult road to travel. The layers of uncertainty tend to hold a think haze of paralysis which render our decision making abilities of pro's and con's uncomprehendable. Our human nature heavily leans on decisions that make us feel safe, secure and understood. Which seems somewhat antithetical to the realization that learning and growth happen in the highest concentration when safety and security are minimized. Great people, leaders, companies, ideas, services and innovations all stem from decisions in which the unknown was chosen with great abandon.
This is precisely why it's important to intentionally make decisions which will stretch your growth, learning and knowledge in any area and capacity you can. To intentionally choose the unknown, while balancing decisions with wisdom is a great skill and tactic of men and women who have defied the odds all throughout history.
I've had an incredible season of learning and growing while holding a few different positions at Maven Creative, but yesterday was my last day with the company. It's an incredibly difficult decision to make for all the reasons mentioned prior. It's hard to try new things, it's hard to build a new company from the ground up, it's hard to learn new disciplines. My time with Maven has been more than incredible. I've had the experiences of working with multi-million dollar companies on entire re-brands and helping brand new ideas create a brand and the product/s that accompany it. I've seen so many different types of business models and been able to work with and meet many incredible people along the way. Through my ~3 years at Maven, through all the things I've seen, entrepreneurship continues to be what most excites me. Learning about business models and solving problems with design is what drew me to Maven and it's also why I'm choosing to take the next steps away. Learning the amount of work that go into building a company, learning by doing in turning ideas to products and taking those products to market is what I lose sleep over and think about in the shower (PG).
Over the last 12 months or so, I've grown increasingly passionate about product development and specifically - product design. It's an incredible feeling to take an application from idea to product to market and the amount of problem solving involved is truly unique.
I'm still very much in the planning and sorting phases of the next steps, but this much I do know - I'll be starting a company under the name Futura IO and we'll be focusing on building amazing iOS, Mac and Web applications. We're hoping to build a few applications alongside some select partnerships but ultimately, to really stretch our minds by taking some of our own ideas to market and building businesses out of each of the ideas.
I've got a very small understanding of what the future may hold, but I know it's risky, full of learning and growth and for this - I'm stoked.